With the growing popularity of tattoos as a fashion statement, some Americans are opting to replace medical alert bracelets with permanent warnings of a medical condition. Since 1956, millions of people with medical conditions such as diabetes, epilepsy, or food or drug allergies, have used wrist or ankle bracelets or necklaces provided by the MedicAlert Foundation. Knowing about certain conditions or allergies in a medical crisis can be crucial. For example, in patients with diabetes, emergency personnel know the first step with an unresponsive subject is to check their blood sugar level and, if it is found to be low, to immediately treat with glucose. But bracelets can be lost or broken, and can be inconvenient or uncomfortable for some people in certain situations, and increasingly individuals are turning to tattoos to provide a permanent warning that requires no maintenance or further thought once it has been applied.